
MoMA Design Store Hong Kong E-shop
Designed, developed, and managed the official Hong Kong online store for MoMA (Museum of Modern Art, New York). The project involved creating a premium e-commerce platform that strictly adheres to MoMA’s global brand guidelines while being thoughtfully localized for the Hong Kong and Greater Bay Area market.
-
- Full website design and development on Magento
-
- Custom backend functionality development
-
- Frontend SEO optimization
-
- Server performance optimization
-
- EDM (Email Marketing) design and development
-
- Online marketing strategy planning
-
- O2O integration: In-depth collaboration with offline stores to implement seamless Click & Collect service and logistics operations
Achieved a remarkable 250% increase in both website traffic and revenue after launch, successfully positioning MoMA’s high-end designer products (homeware, fashion, accessories, and limited-edition art pieces) to a wider premium audience in Hong Kong.
Services: Digital Transformation, Website Maintenance, Website Design, EDM Design, Web Development, WordPress
Client: MoMA Design Store HK, 2022



