MoMA Design Store Hong Kong E-shop

Designed, developed, and managed the official Hong Kong online store for MoMA (Museum of Modern Art, New York). The project involved creating a premium e-commerce platform that strictly adheres to MoMA’s global brand guidelines while being thoughtfully localized for the Hong Kong and Greater Bay Area market.

    • Full website design and development on Magento

    • Custom backend functionality development

    • Frontend SEO optimization

    • Server performance optimization

    • EDM (Email Marketing) design and development

    • Online marketing strategy planning

    • O2O integration: In-depth collaboration with offline stores to implement seamless Click & Collect service and logistics operations

Achieved a remarkable 250% increase in both website traffic and revenue after launch, successfully positioning MoMA’s high-end designer products (homeware, fashion, accessories, and limited-edition art pieces) to a wider premium audience in Hong Kong.

Services: Digital Transformation, Website Maintenance, Website Design, EDM Design, Web Development, WordPress
Client: MoMA Design Store HK, 2022