Dickson Watch & Jewelry Website

Services: Website Design, Web Development
Client: Dickson Watch & Jewelry, 2019

Since 2019, I have led the design, development, and server maintenance of the Dickson Watch & Jewelry website, covering both Hong Kong and Taiwan regions. The project focused on revamping the Rolex and Tudor sections to align with strict brand guidelines while enhancing user experience and operational efficiency.

  • Designed and developed the Rolex and Tudor sections, ensuring 100% compliance with brand layout, style, and technical requirements.
  • Built a 1 day inventory sync system to update SKU data, reducing update time from the industry standard of 3-5 days.
  • Built an appointment booking system to streamline customer interactions.
  • Managed server maintenance to ensure optimal performance and uptime.
  • Optimized the website to meet 100% of official technical SEO requirements, boosting visibility.
  • Achieved a 100% audit pass rate for brand compliance over 6 years.
  • Reduced operational costs by 80% through efficient processes and technology.
  • Delivered a luxury watch section that enhances brand prestige and supports Dickson Watch & Jewelry’s status as an official reseller.

The revamped website ensures seamless brand audits, strengthens online visibility, and allows Dickson Watch & Jewelry to focus on their core business while maintaining a high-quality, compliant online presence.